Google’s Youtube looks set to launch rival to Amazon owned streaming Service Twitch.
It is no secret that YouTube’s owners Google failed in there bid to acquire Twitch last year, being beaten to the post by Amazon’s 970 million pound offer. With global video game streaming audiences continuing to grow YouTube Gaming’s product manager Alan Joyce feels the time is right for a more dedicated outlet for gaming as a whole, in the hope of sharing some of Twitch’s recent successes. In his most recent blog post Joyce said;
“On YouTube, gaming has spawned entirely new genres of videos, from let’s plays, walkthroughs, and speedruns to cooking and music videos. Now, it’s our turn to return the favour with something built just for gamers.”
Youtube is promising 25,000 gaming portals, bringing together all activity of each gaming title, then fencing it off from the rest of YouTubes mass of content allowing seamless search, browsing and viewing of content.
With twitch already clocking up over 12 billion game streaming hours a month on it’s platform along with the allure of advertising revenue this looks set to be an almighty content based battle!
Youtube Gaming will comprise of a new dedicated site and app which is set to launch in the US and UK this summer.