Good news everyone! Our multi-billionaire corporate overlords are adding policies to REDUCE privacy-invading tracking. Grandpa Google, Father Facebook, Auntie Amazon, all is forgiven!

Specifically, Google is limiting the sharing of user data with third parties across different applications. Altruistic wholesomeness out of the kindness of their own heart or shrewd attempt to increase value of it’s own data collection? You be the judge.

Apple has enacted similar changes with it’s app store, though Mama Meta would get a little nervous, claiming it could cost the company $10 billion in revenue. Thank God the folks at Meta turned out to be wrong, some good news followed the policy enactment… Meta lost $232 billion from their market cap that day! A 26% loss! … I didn’t say it was good news for them.

On a brighter note (for Facebook this time), they seem on much better terms with Google’s use of these policies based on Graham Mudd’s statements on Twitter (VP of product marketing at Facebook). Google has also admitted the existing agreements regarding technologies will last for 2 years, likely to allow more preparation time for the various parent companies of different platforms.

“[It is] encouraging to see this long-term, collaborative approach to privacy-protective personalized advertising from Google […] We look forward to continued work with them and the industry on privacy-enhancing tech through industry groups”. – Graham Mudd: Vice president of product marketing, ads and business.

Google’s super computer collaboration with Nvidia has also lead to suggestions that data collection may not be as necessary with regards to research purposes.

What are the results or upcoming effects? Well, in spite of my earlier flippancy and joy at The Hashtag Big Tech Masterminds taking a little financial blow, the new policies unfortunately mean third parties and smaller start-up businesses (LIKE US) also somewhat lose out on better advertising opportunities to customers, which means fewer avenues of financial success.

The card-carrying commie in me is saying “okay, then let’s eat the rich and radically distribute ourselves like a Mario Party mechanic”! On the other hand, that would only work if whoever gets their hands on that money doesn’t end up defaulting to a “greed is good” mindset once the greenback starts flowing… In other news, we live in a society!

Voucher Codes:

The post Google and Facebook! Policy Changes + VOUCHERS first appeared on Get2Gaming.

Chinese gaming giant Tencent has announced its intention to fully acquire British studio Sumo in a £900m deal.

Tencent, which has already invested in more than 800 firms, is one of the biggest companies in the world by market value. They have stakes in various well-known publishers and developers, including a 40% stake in Epic Games, a 5% stake in Ubisoft, Activision Blizzard, and many more. Just this year, Tencent used its subsidiary Proxima Beta Europe BV to acquire a 22% stake in French developer Dontnod Entertainment. Tencent also wholly owns the developer Riot Games, the studio which brought us League of Legends and the ever-growing Valorant.

It seems Tencent is continuing this trend as they are now looking to purchase the British developer Sumo in a deal worth more than £900m. Tencent already owns 8.75% of Sumo and is its second-biggest shareholder. Sumo has 14 studios spread across five countries and is known for titles such as Sackboy: A Big Adventure, Crackdown 3 and Sonic & All-Stars Racing Transformed.

“The Board of Sumo firmly believes the business will benefit from Tencent’s broad videogaming eco-system, proven industry expertise and its strategic resources,” said non-executive chairman Ian Livingstone in a prepared statement.

Daniel Ahmad, the senior analyst at Niko Partners, said that Tencent would likely continue its hands-off approach to Sumo’s management.

“Tencent is acquiring Sumo Digital for its breadth of experience developing and operating AAA games and live service games, the majority of which are developed for clients such as Sony, Microsoft, Sega and others,” he said.

“Tencent will continue to support Sumo on these work for hire projects, but the company could also be an invaluable partner for Tencent as it looks to push into the AAA game space itself with its own projects.”

“The deal would also help Sumo utilize Tencent’s expertise regarding games development and publishing within China.”

This news comes shortly after rumours that Tencent was looking to buy Crysis developer Crytek. It seems Tencent is making bigger moves than ever.

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The post Tencent to buy British developer Sumo first appeared on Get2Gaming.