Take-Two CEO Strauss Zelnick discusses the troubles of including real life brands into the ever expanding world of GTA online

Brand Collaborations are all the range in the video game world these days, with the likes of Fortnite, Fall Guys and the assortment of sports games such as FIFA and NBA 2K all jumping on the brand integration train with success so it’s surprise that probably the biggest video game of the past decade Grand Theft Auto V that doesn’t wasn’t to go with the wave of other games. Take-Two CEO Strauss Zelnick has suggested that players shouldn’t expect to see any brand inclusion anytime soon.

The world of GTA is a fictional world, so to bring real-life brands in, they really have to be iconic and they have to fit within that world, Zelnick says.

It’s very much a creative decision driven by the team at Rockstar. It’s not a financial decision.

Zelnick said NBA and PGA (games that are under the Take-Two umbrella) lend themselves to big clothing brands while GTA Online is a fictional world and to add real life brands to that they have to be iconic and fit within that world. The GTA Series and the online section of the game has always been known for parodying brands and pop culture moments so to add real life brands would look out of place in the vibrant land of Los Santos.

• Pick up GTA on PS5 now!!!!!

The real question is, does GTA need to include real life brands into their ever changing world? the answer is…no, as of time of writing GTA has made over $6 billion. An obscene number that companies around the world couldn’t even imagine let alone from one singular game that came out in 2013. GTA 5‘s wider success is largely down to GTA Online, making $800 million on shark cards alone, the player base can buy in-game currency with these shark cards to buy property, clothes and cars in the world. In it’s latest full-year earnings report Take-Two claimed that GTA 5 has shipped over 165 million copies of the game since it’s release on Xbox 360 and PlayStation 3, lasting through 3 generations of consoles including Xbox One, PlayStation 4, Xbox Series X and PlayStation 5.

The GTA train keeps on rolling with the GTA Trilogy: the Definitive Edition was released last November with remastered versions of industry changing titles of GTA 3, Vice City and San Andreas but it came with largely negative reviews because of the poor state the game was released with many glitches some of them crashing the game. But the shining light is with improvements and many patches being introduced over the last couple of months the game has been an enjoyable experience for many and the Trilogy capitalises on the one thing that gamers love, nostalgia!

• Play Grand Theft Auto: The Trilogy – the Definitive Edition on Xbox today!!!!

Do you have any thoughts on GTA’s future? What’s been your favourite experiences of GTA Online? be sure to share with us below

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The post Why doesn’t GTA use more brand collaborations? first appeared on Get2Gaming.

GTA, formerly known as Grand Theft Auto, is one of the most popular gaming franchises ever to be created with it being amongst the top for several years. Consistently engaging the eyes and attention of gamers of all types with its releases of different variety including different story lines, different characters, different styles of missions, different dialogues and many more. Three of the most enjoyed classic GTA releases, those being Grand Theft Auto 3, Grand Theft Auto: Vice City and most popular out of the three, Grand Theft Auto: San Andreas are looking set to be released in a Trilogy structure with all three being remastered and available to play on newer gen platforms. This rumour has been around for several years but finally is looking as close as ever to being confirmed as Rockstar Games, the franchises parent company leak vital information that has got the Grand Theft Auto community going wild.

It seems the new Rockstar Launcher update from today has began preparing for the new remasters for the GTA Trilogy. pic.twitter.com/qgqu9aegdL

— Ben (@videotech_) October 5, 2021

Now you are probably thinking what you are looking at and how does it prove anything. Well, it shows that “Grand Theft Auto III – Unreal, Grand Theft Auto: Vice City – Unreal and Grand Theft Auto: San Andreas – Unreal”, will all be remastered with the Unreal Engine. As highlighted in the leaks, this shows that they are in the works, this all being in the Rockstar Launcher. This is all after rumours already being spread that Rockstar games will be using the Unreal engine to remaster the Trilogy which brings more reason to why this is more concrete as the dots continue connecting.

Grant Theft Auto: The Trilogy – The Definitive Edition has been rated in Koreahttps://t.co/XL9AAhOC0E pic.twitter.com/af4rk2EfoP

— Nibel (@Nibellion) September 30, 2021

This being another interesting source on this, showing that the game titled, “Grand Theft Auto: The Trilogy – The Definitive Edition”, which is the confirmed title for the trilogy, has already been rated in South Korea. Now if this doesn’t indicate the release being imminent then I’m not sure what else will!

#GTATrilogy Achievements have been discovered 👀

Credit to @alloc8orhttps://t.co/HAZT2QbDZR pic.twitter.com/lymcO12e5x

— GTANet (@GTANet) October 5, 2021

This leak shows the achievement icons that will feature on the game. These were leaked and uploaded to GTAForums. This means that we may be seeing updated achievements if true.

What is next to look out for from Grand Theft Auto?

Although these leaks are all not 100% until Rockstar officially release details, they do highly indicate that a Grand Theft Auto: Trilogy is being worked on and may even be the next release out of the Grand Theft Auto firm. As more features continue to be added onto GTA V, engaging the fans in many ways and with Grand Theft Auto VI being one of the most anticipated and looked out for releases, this suppresses the hype around that, drawing more attention towards giving the Grand Theft Auto community their favourite classics remastered. We are sure more leaks about the trilogy will continue to be leaked alongside leaks for the long awaited GTA VI. So, we suggest keeping on the lookout as the next Grand Theft Auto release could be a lot sooner than you think. Well… the next release after the already confirmed and announced Grand Theft Auto title, being Grand Theft Auto V, versions for PS5 and Xbox Series XIS being set to be released next march.

3 Days…

Source: PlayStation

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The post Rockstar leaks reveal that the Grand Theft Auto Trilogy Remaster is sure to happen! first appeared on Get2Gaming.