Take-Two CEO Strauss Zelnick discusses the troubles of including real life brands into the ever expanding world of GTA online

Brand Collaborations are all the range in the video game world these days, with the likes of Fortnite, Fall Guys and the assortment of sports games such as FIFA and NBA 2K all jumping on the brand integration train with success so it’s surprise that probably the biggest video game of the past decade Grand Theft Auto V that doesn’t wasn’t to go with the wave of other games. Take-Two CEO Strauss Zelnick has suggested that players shouldn’t expect to see any brand inclusion anytime soon.

The world of GTA is a fictional world, so to bring real-life brands in, they really have to be iconic and they have to fit within that world, Zelnick says.

It’s very much a creative decision driven by the team at Rockstar. It’s not a financial decision.

Zelnick said NBA and PGA (games that are under the Take-Two umbrella) lend themselves to big clothing brands while GTA Online is a fictional world and to add real life brands to that they have to be iconic and fit within that world. The GTA Series and the online section of the game has always been known for parodying brands and pop culture moments so to add real life brands would look out of place in the vibrant land of Los Santos.

• Pick up GTA on PS5 now!!!!!

The real question is, does GTA need to include real life brands into their ever changing world? the answer is…no, as of time of writing GTA has made over $6 billion. An obscene number that companies around the world couldn’t even imagine let alone from one singular game that came out in 2013. GTA 5‘s wider success is largely down to GTA Online, making $800 million on shark cards alone, the player base can buy in-game currency with these shark cards to buy property, clothes and cars in the world. In it’s latest full-year earnings report Take-Two claimed that GTA 5 has shipped over 165 million copies of the game since it’s release on Xbox 360 and PlayStation 3, lasting through 3 generations of consoles including Xbox One, PlayStation 4, Xbox Series X and PlayStation 5.

The GTA train keeps on rolling with the GTA Trilogy: the Definitive Edition was released last November with remastered versions of industry changing titles of GTA 3, Vice City and San Andreas but it came with largely negative reviews because of the poor state the game was released with many glitches some of them crashing the game. But the shining light is with improvements and many patches being introduced over the last couple of months the game has been an enjoyable experience for many and the Trilogy capitalises on the one thing that gamers love, nostalgia!

• Play Grand Theft Auto: The Trilogy – the Definitive Edition on Xbox today!!!!

Do you have any thoughts on GTA’s future? What’s been your favourite experiences of GTA Online? be sure to share with us below

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The post Why doesn’t GTA use more brand collaborations? first appeared on Get2Gaming.

NBA 2K22: Arcade Edition app is set to be released with the launch date being confirmed.

NBA 2K22 has been available for just over a month with the game releasing September 10^th. The NBA community have been divided on the release with a clear opinion not being set. Some enjoy it as it is a newly updated NBA game whereas others feel “the game adds nothing to the series” specifying on there not being many additions from 2K21. With the NBA season fast approaching, NBA 2K announce the release of the Arcade Edition for the season start, October 19^th with hopes of impressing the community as a whole.

With the NBA 2K Mobile App already available for Android and iOS devices. The Arcade Edition app is set to be more of an advanced experience bringing a great feeling to console, PC and mobile devices. The app intends to allow players to engage more, portably and anywhere they would like. NBA 2K plan on bridging the gap between the mobile experience and the experience of playing on console and PC. NBA announced the return of the Arcade Edition for this years’ adding that there will be significant differences.

Although the Mobile App is available on both iOS and Android, the Arcade Edition App will exclusively be available on iOS devices. With the release so close, despite the fact it is free of charge. It will cost reportedly a little more than 6.3 GB in file size if no patch or adjustment is made during release.

The Arcade Edition App will include My Career and The Association. The Association being a new inclusion which combines features from MyGM and MyTeam that feature on console; allowing you to create your dream team with all the inclusions of scouting rookies, making trades and recruiting free agents. Arcade Edition also allowing you to play multiplayer game modes against others online, PvP modes with hopes of improving previous controller issues which saw players struggle to connect controllers to the app which is now supposedly compatible with both Xbox One and Dualshock 4 (PS4) controllers.

NBA 2K22: Arcade Edition launches on the same day NBA’s 75^th season tips-off; making it a monumental moment with fans having the expectation of big things. Players will be able to rock the court on nearly every iOS device in date as soon as tomorrow. Including iPhone, iPad, Mac, and Apple TV.

NBA 2K22 is available now on PS4, PS5, Xbox One, Xbox Series X, Nintendo Switch and PC

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The post NBA 2K22: Arcade Edition release date revealed first appeared on Get2Gaming.

NBA 2K22 drops in September with these awesome editions!

2K has announced NBA 2K22 will be released on September 10 2021 with various editions to celebrate 75 years of NBA and a variety of different cover stars for fans to collect, available to pre-order now.

NBA 2K is a series of basketball simulation video games that have been released annually since 1999. It was originally published by SEGA Sports but is now published by 2K.

NBA 2K22: All Editions Available

The first and cheapest edition is the NBA 2K22 Standard Edition which is priced at $59.99 for PS4, Xbox One, Nintendo Switch, and PC, and $69.99 for PS5 and Xbox Series X/S. Both will feature best-in-class visual presentation and player AI, historic teams, and a wide variety of hoop experiences. The cover star is two-time NBA All-Star Luka Dončić.

The next edition being released is a special Cross-Gen Digital Bundle which is priced at $79.99. It offers the standard edition across the last and current-gen consoles for both PlayStation and Xbox. This also features Luka Dončić as the cover star.

The NBA 2K22 7th Anniversary Edition is priced at $99.99 and also provides access to versions on each hardware generation within each console family. The cover stars featured in this edition are Kareem Abdul-Jabbar, Dirk Nowitzki, and Kevin Durant to showcase how these NBA athletes have changed the game.

There are two more exclusive versions available for fans to enjoy that celebrates the history of the NBA in their own special way. Candace Parker, six-time WBNA All-Star and WBNA Champion, has been confirmed as the first female cover star in the history of the gaming franchise for an edition exclusive to GameStop and EB Games. And finally, players in Japan will be able to get a special edition featuring Rui Hachimura on the cover, celebrating his success of being the first Japanese player to reach the NBA Playoffs.

What version of the game are you looking forward to? Let us know down below!

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The post NBA 2K22 Celebrates 75 Years of NBA History first appeared on Get2Gaming.