Take-Two CEO Strauss Zelnick discusses the troubles of including real life brands into the ever expanding world of GTA online

Brand Collaborations are all the range in the video game world these days, with the likes of Fortnite, Fall Guys and the assortment of sports games such as FIFA and NBA 2K all jumping on the brand integration train with success so it’s surprise that probably the biggest video game of the past decade Grand Theft Auto V that doesn’t wasn’t to go with the wave of other games. Take-Two CEO Strauss Zelnick has suggested that players shouldn’t expect to see any brand inclusion anytime soon.

The world of GTA is a fictional world, so to bring real-life brands in, they really have to be iconic and they have to fit within that world, Zelnick says.

It’s very much a creative decision driven by the team at Rockstar. It’s not a financial decision.

Zelnick said NBA and PGA (games that are under the Take-Two umbrella) lend themselves to big clothing brands while GTA Online is a fictional world and to add real life brands to that they have to be iconic and fit within that world. The GTA Series and the online section of the game has always been known for parodying brands and pop culture moments so to add real life brands would look out of place in the vibrant land of Los Santos.

• Pick up GTA on PS5 now!!!!!

The real question is, does GTA need to include real life brands into their ever changing world? the answer is…no, as of time of writing GTA has made over $6 billion. An obscene number that companies around the world couldn’t even imagine let alone from one singular game that came out in 2013. GTA 5‘s wider success is largely down to GTA Online, making $800 million on shark cards alone, the player base can buy in-game currency with these shark cards to buy property, clothes and cars in the world. In it’s latest full-year earnings report Take-Two claimed that GTA 5 has shipped over 165 million copies of the game since it’s release on Xbox 360 and PlayStation 3, lasting through 3 generations of consoles including Xbox One, PlayStation 4, Xbox Series X and PlayStation 5.

The GTA train keeps on rolling with the GTA Trilogy: the Definitive Edition was released last November with remastered versions of industry changing titles of GTA 3, Vice City and San Andreas but it came with largely negative reviews because of the poor state the game was released with many glitches some of them crashing the game. But the shining light is with improvements and many patches being introduced over the last couple of months the game has been an enjoyable experience for many and the Trilogy capitalises on the one thing that gamers love, nostalgia!

• Play Grand Theft Auto: The Trilogy – the Definitive Edition on Xbox today!!!!

Do you have any thoughts on GTA’s future? What’s been your favourite experiences of GTA Online? be sure to share with us below

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The post Why doesn’t GTA use more brand collaborations? first appeared on Get2Gaming.

Oh, Rockstar. Honey. Baby. My darling GTA holes. Corporate Uncritical Networking Teams of epic proportions! We NEED to talk… Just, in general, like, wanna get a pint after reading? Your treat, of course.

To briefly summarize before we get to the news: Rockstar has been making so much money from GTA 5 and GTA Online that they’re basically the Disney of gaming companies, in that they don’t really have to try too hard to make stuff anymore because that Scrooge McDuckian money pool isn’t exactly going anywhere! After 8 years of expansions to GTA 5 Online (psst, which we have!) we now get the GTA Trilogy Definitive Edition.

Criticisms range from bugs and glitches to strange spelling mistakes from a corner-cutting AI of samurai proportions and- THE BURGER DOESN’T SPIN!? And I’m sorry, “the taste of a real man’s heat” sounds more like a bikram yoga joint than a hotdog place! If I wanted to taste a man’s heat, I’d glaze myself in hot sauce and become a contortionist!

GTA 6: The Good, The Bad and the Ugly: Known leaker who covers titles from Rockstar and Quantic Dreams games (AccNGT) has recently aired some concerns on Twitter regarding how ‘Some people don’t realize how chaotic the development is’, also claiming that although the visuals will be high-quality, it will be a disappointment if it were to release next year.

While Naughty Dog and Rockstar have been known to get their hands dirty with crunch time issues (which you can find out more on here), given the recent announcement of the Dr Dre expansion for GTA, I doubt even Rockstar would confirm anything for GTA 6 this soon.

AccNGT doesn’t clarify if they’re talking about the gameplay or story mode being the main things to suffer.

Other leakers have claimed that GTA 6 allegedly started production shortly after former co-founder and writer Dan Houser left Rockstar. His departure has lead to Rockstar’s parent company Take-Two to dropping in stocks, so GTA 6 may well end up being the Metal Gear Survive of the Grand Theft Auto universe if this is true.

Product Poems:

Oh Rustler, pool Hustler. What’s that? Thrustmaster stole my stripper name!?

No straight roads? That’s what he said! I’ll get it! “Not at 3am hun”.

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The post ‘Disappointing’ GTA 6 Claim from Industry Insider! first appeared on Get2Gaming.

There is an abundance of remasters in the works at the moment, with refreshed versions of classic games being thrown at us left right and centre. The GTA Trilogy is on its way, and a whole bunch of other titles such as Alan Wake have recently been remastered and Crysis has been given a refresh too. There also rumours of a Red Dead Redemption remaster in the works too.

With the release of the  GTA  Trilogy remasters coming up, people are probably wondering what else Rockstar Games are up to, more specifically what is happening with GTA 6. Fans may be wondering where information relating to the next iteration of the open world series is, as well as whether any further remasters are on the road. With Rockstar keeping tight-lipped about any information, particularly about GTA 6, fans are left guessing.

A recent report said that the circumstances of Grand Theft Auto 6 are not only unknown, but the game looks to be having major development issues.  Components of the project are constantly changing every time. This rumour comes from French YouTuber Rockstar Mag, a reliable leaker on all things GTA, who claims that production on the sixth chapter of the franchise was restarted when Dan Houser departed the business last year. He made these claims in a YouTube video, which is obviously in French, but you can use YouTube’s Closed Caption feature to get a rough translation to English:

Red Dead Redemption Remaster

On the other hand, it’s conceivable that the studio is now working on a remaster of the first Red Dead Redemption, something fans have certainly been considering since the GTA remaster was revealed. Rockstar Mag’s Chris speculates that this will be a remaster with fresh graphics elements, rather than just a resolution bump. Chris also states that if an RDR remaster is in the works, it will most likely not be released anytime soon. It would also explain why the developer has yet to release any information on Grand Theft Auto 6.

Its important to keep in mind these are just rumours though, and to take this information with a pinch of salt. Information on the sequel to Grand Theft Auto 5 is long overdue, with the game having been released 10 years ago. It would be a massive shame if the game is having development problems right now, considering how long people have been waiting for the release of Grand Theft Auto 6 now.

With GTA Online and Grand Theft Auto 5 still being such good cash cows at the moment though, it only makes sense for Rockstar Games to keep milking them. This will obviously lead to delays with the release of development on GTA 6 and means we are unlikely to hear any official news any time soon. But hey, if there is any truth to these rumours, we at least know Grand Theft Auto 6 is being made, despite having problems. Keep an eye out for more information here as and when it comes!

GTA V and Red Dead Redemption 2 are available in our store now! There are rumours of Grand Theft Auto 6 and Red Dead Redemption Remastered reportedly in the works.

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The post Problematic Development for GTA6, Red Dead Remaster Rumour first appeared on Get2Gaming.