Xbox Head Phil Spencer has said that titles do not have to be on Xbox game pass to stand a chance on the Xbox Platform. At a recent GDC talk, he was quoted as saying “I also want to make clear to people that are out there that for us at Xbox, there’s not one business model that we think is going to win. I often get asked by developers, ‘if I’m not in the subscription am I just not viable on Xbox anymore?’ and it’s absolutely not true.”
“Like we look at retail of people selling games, buying games, it’s an important part of our P&L [profit and loss statement], you know that. And it’s something that we invest resources in to enable our developers to do great work there.”
Xbox game pass launched back in 2017 and is probably one of the biggest Feathers in microsofts hat both last gen and this gen. It has attracted 25million subscribers as of January 2922 and was a big moment of redemption for microsoft following the Xbox Ones underwhelming early life and blatant anti-consumer practices.
Members cat access to over 100 Titles, including all first party exclusives day and date of launch, for arround £8 a month on console and PC, or £11 for access to Xbox Cloud Gaming. You may think that this equates to microsoft effectively giving away their games, however Microsoft CEO Satya Nadella claimed last year that Xbox Game Pass subscribers play arround 40% more games and spend 50% more than non-members.
Despite this, Spencer said in the GDC video that mictosoft Will continue to support different and diverse business models including retai, Subscription and free to play.
“And this is where I sometimes contrast against other forms of media that we get compared to, whether it’s music, whether it’s video, where the models have really condensed down to maybe one or two business models that are working,” he said.
“I fundamentally believe a strength for us in the video game business is the diversity of business models and the strength of those.
“Definitely in team Xbox, we invest in the business models that developers are asking for and ensuring those are flourishing, so that every year we see great new experiences that come to our platform that might never have been built if the business model capability wasn’t there on our platform.”
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