Apparently this the move is designed to incentivize developers to continue making free-to-play titles by giving them away to monetize them, similar to how Fortnite is free-to-play but is very profitable given the in-game transaction.
It’s claimed Sony hasn’t yet decided if it will take a cut of ad revenue, and that it could charge partners for data on consumer behaviour in PlayStation games, there is currently a test for a program where the developer can create in-game ads ahead of planned later this year.
“The goal is for the ads to appear like they’re part of the game, like digital billboards in sports stadiums,” the report claims. “Formats could include ads that give viewers rewards for watching ads and promotions for in-game items like avatar skins.”
Ads are a divided topic for people some people do not want the ads to be a part of games because they can distract people and people who just constantly watch ads would gain lots of rewards forcing others to need to do the same.
However, other people would want ads not just because of the rewards a person could gain it could also make for an interesting way to win the game allowing a slightly less skilled player to get the upper hand on a more skilled player or allowing people to potentially gain items that could be harder to gain or making some part of the game easier on harder games.
There are recent reports that Microsoft is planning to do the same thing with their free to play games, where the Xbox makers may not take a cut of the ad revenue.
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